New York Islanders
adj. [ Relentless ]
adj. [ Relentless ]
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Overview
Four straight Stanley Cups. One of hockey’s most loyal fanbases. And enough Long Island pride to fill a barn nightly.
When the New York Islanders tapped us to fire up the fanbase and move season tickets, we knew we had to win over diehards and newcomers alike.
50th Anniversary Brand Identity
For the New York Islanders 50th season, we didn’t just design an identity, we lived it.
Digging through archives, standing shoulder-to-shoulder with fans, and soaking up the spirit of Long Island. The campaign evolved across the season, capturing Isles pride from the first puck to the final horn.
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The 50th Anniversary booklet was designed and produced for superfans.
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Third Jersey Design
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Hockey teams have home jerseys, away jerseys, and a “third jersey” — the special alternate look fans usually love most. We designed the Isles’ 2018–19 third jersey, worn all season long.
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The third jersey worn during the Flames vs Isles game.
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“Adjective & Co get it. Many studios and agencies like to say, “We are an extension of your brand's needs,” but these guys are the real deal! From brainstorming sessions that felt more like a hangout to hyper-collaborative working sessions. Their adept ability to translate concepts into visually striking designs showcased a level of professionalism that was a great experience. No stress, just pure creative vibes flowing through every project. Working with them was a total game-changer!”
Nick Sultana
Creative Director
Islanders
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